What is Google’s Page Experience System, and How Does It Work?

Having an overall Google page experience is every website owner’s aim but sometimes it is not easy to attain standard page experience for some reasons. However, it is not rocket science as the search giant, Google has already introduced an update on page experience and made it part of their algorithm. In this blog, you will get to know more about the new Google page experience update and how can you incorporate it ton your website. After all, your ultimate aim is to seamless, integrated yet hassle-free page experience for the user. Besides, you will also get to know how does page experience work for the end-user and how to measure page experience.

What is Google page experience?

Before delving into what is Google page experience, you need to know what is meant by page experience. It is a perception of your end-user while surfing your website. If they find everything easily and have a good website experience, your website provides a decent amount of page experience for the end-user. To standardize and improve the overall page experience in a uniform manner, you need to find an answer to the question what is Google page experience. 

Google provides an update and elucidates the elements that need to be incorporated into your website to give a spectacular page experience. With this, Google determines whether to rank your website in SERP results and where to line up. Several characteristics such as page layout, website design type, navigation performance, and page loading time, affect page experience. 

Why care about Google page experience?

In a nutshell, it is all about how easily a user can use and interact with the website. Even if you are new, you need to do this, as it provides either a negative or positive experience. If you make changes as per the Google page experience update, your website will have more reputation online and a hefty profit:

• More leads
• Lower bounce rate
• Increased dwell time
• Actual conversions.
• Positively impact SEO efforts
• Provides overall user experience
• Increased brand equity

Google page experience signals

Google page experience signals are metrics that Google likes to include on your website to perceive it as a standard page experience provider. 

1. Page loading speed – We know that taking less than 3 seconds for a page to load is the best time for page loading speed. You may think about how page loading speed affects people. It contributes to user experience and increased dwell time SEO. Minification of code, lower redirects, compressed LCPs, caching of web pages and compressing large images contribute to a decent page experience.

2. Website responsive design is crucial—If your website has a responsive design, it enables the website to adapt to the screen size of the device, which is especially important for smartphone users. This automatic adoption of different screen sizes increases the page experience, as no target needs to worry about user experience while visiting your website.

3. Mobile-friendliness—Your target audience is likely to access your website from mobile screens. Therefore, it is good to optimize your website layout and content for mobile screens. Mobile-friendly website browsing indeed increases page experience as well as receiving higher ranks in SERP results.

4. Exclude intrusive interstitials – Intrusive interstitials contribute to less access to content. It is better to avoid any of these elements because of their hindrance to content on your website. These intrusive interstitials result in losing trust, decreased engagement and fewer leads. Instead, you can create unintrusive dialogues.

5. Check core web vitals – You need to check whether the core web vitals optimization is in progress for your website or not also your website meets the metrics provided in CWV, such as largest contentful paint, interaction to next paint, and cumulative layout shift.

6. Content optimization – Content classification and content optimization are very important aspects of page experience. Every content on your website needs to be fit into the allotted space so that end-users can determine LCP and other content.

7. Use HTTPS – Instead of HTTP, you need to employ HTTPS. In this way, you can avoid all concerns over security and privacy on the internet. In fact, it is the secure version of HTTP. It authenticates each communication endpoint and provides confidentiality for the information shared. Encrypting your website is a ranking factor for page experience as per Google SGE insights. When you type signals for a good page experience, you will find Google SGE points out HTTPS on the go. Encryption, authentication and data integrity are the three ways in which your business can deploy HTTPS.

How does page experience work

As we have seen, these characteristics affect the overall page experience. Each contributes to the page experience in their respective manner. A good page experience is truly valued by an end user because their website interaction elevates to another level and they get immense satisfaction after their visit. Whenever you provide the utmost level of page experience, it gets a reward from search engines as well as your prospects. The effort, time, resources and money you invest to elevate the overall page experience will be worth in terms of numerous benefits. 

How to measure page experience?

Key performance indicators that provide page experience has to be calculated using respective tools. For example, page loading speed. Many tools are available to test your website’s page loading speed and suggest improvements. Like this, you need to ensure all KPIs have been included as desired to meet the envisioned page experience. 

We hope you get an idea about what is Google page experience and how your website developer and designer can contribute to improving the score as per the recent 

Google page experience update. When you are ready to deliver the best possible online browsing experience with useful content, people get stuck on your site and give you value beyond your imagination. It takes a little research and mouth referrals to see the best web development agency or a search engine optimization company in Dubai to have the desired page experience for certain. By providing a standard page experience elucidates to the reader you care about their time and pain points before they become your paying customers.