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What Is Marketing Automation and How It Works?

Automation is everywhere and you need automation in marketing process while applying digital marketing. Without marketing automation, you cannot achieve desired goals in a stipulated time and ensure a streamlined workflow between sales and marketing. Various kinds of tools technologies and software introduced by experts show us a glimpse of what it look like marketing automation process. You can see these tool’s deployment is widely seen in Business to business companies. In this blog, you will see what is marketing automation in detail as well as types of marketing automation. 

Key tasks that get automated include email marketing campaigns, content creation and promotion, advertising campaigns, lead generation, lead scoring, lead nurturing, one-way personalised marketing and advertising, retargeting and segmenting & analytics of advertising campaigns. Effective automation tools and technologies help you achieve more in less time by integrating with CMS platforms to nurture leads. One of the main goals of implementing marketing automation is to eliminate your team from routine tasks so that they can concentrate on more important business tasks.

Marketing Automation processMarketing Automation process
Marketing Automation process

Why you need Marketing automation

  • Great customer support
  • Helps in creating brand awareness
  • Getting new leads and customers
  • Onboarding of leads and customers
  • Building  a community for business brand

AI testing automation tools

Marketing is multi-faceted and covers different marketing activities. For instance, email marketing or retargeting. You need to use popular marketing AI testing automation tools for each marketing activity and after a meticulous analysis, you can choose any. Also, keep in mind that there is no single tool or software that will tackle all business problems. You can choose the tools and connect to a single digital space.

1. MailChimp

MailChimp is an AI-driven tool used by digital marketers for various occasions where they have to amass leads through email campaigns. Converting more leads and nurturing leads are easy with MailChimp marketing and sales tools. It boasts itself as the best email marketing AI tool and is available in different plans. Whether it is transactional, professional or engaging emails, you can rely on MailChimp marketing professionals. 

2. Surfer SEO

SEO content optimization platform, surfer SEO is the best companion of any digital marketer or content specialist, as the platform provides a to z to come up with original content. The deployment of the tool indeed provides better rank in SERP, and engagement and finally ensures growth. 

3. Crayo

Short-form video content is part of every social media marketing campaign and you need to provide the sub-titles and content in a way that captures attention. You can bespoke everything as you wish in minutes. Fake text videos and split screen content are examples that you can create.

4. Hubspot

Hubspot is a hub that provides different types of marketing automation tools to cater diverse needs of an enterprise. Once you start using their tools and software it is easy to go along with the flow as the access point is centralised.

5. Brandwell

Brandwell is a boon for every SEO professional as the platform provides full-fledged services regarding areas such as content creation, link building, site audits and more. It boasts itself doing the work of a full-time marketing staff. 

Benefits of types of marketing automation

I am sure you have heard the maxim ‘ time is money’ and it is true for a business. Therefore, the use of digital business automation helps you amass more money and profit in the long run. In a world of increased competition and uncertainty, you need these tools like never before.

1. Management of multiple channels

Managing multiple marketing activities in different channels becomes an easy process with the help of AI automation. Collaboration between team members is also easy peasy and you can analyse results and get a unified analysis.

2. Interconnection and engagement of sales & marketing

Accurate and updated data provided by this software help you attain high engagement for brand campaigns, increase sales and elevate customer experience to the next level. Connecting different marketing activities and deriving analysis is easier with software. 

3. Lots of time-saving

Silly, time-consuming and mundane tasks are part of any marketing activity. Doing all these meagre and vital things by your team members takes longer hours but with marketing software, it can be executed in minutes. Therefore, you can concentrate on tasks that need creativity and analytical thinking.

4. No manual errors because of automation 

Any kind of marketing activity you get, the involvement of humans brings errors. instead, a marketing automation tool is accurate and intelligent based. From social media management to lead nurturing can be automated avoiding manual errors. 

5. Helps with site tracking 

Understanding how many pages and how many times your prospect or target visited is important. With marketing automation process, getting to know the interests of your target is easy. After you collect information about website visits, you can formulate strategies to entice the reader. On-site tracking becomes a resource that helps you send personal emails and build other automation.

6. Probability of qualification of leads 

When you employ marketing automation you can figure out the willingness of the target to purchase your services or products. A proper differentiation of cold and hot leads helps you make strategic decisions and prompt automation. If you are certain that the target is going to be your loyal customers, you can provide them with the best offers, content and new features than usual breadcrumbs. 

7. Increased workflow and ROI

Increased ROI is possible and attainable with marketing automation. Technically speaking, finding leads by yourselves at a steady pace is not that possible but automation software lets you find more leads indicating increased conversions. Throughout the sales funnel optimizing marketing activities for leads can be effectively carried out and hence achieve aligned workflow between sales and marketing. 

8. Content Creation

Content is the lifeline of your marketing activity. Churning content using marketing automation software speeds up the process, slashes the entire length of the sales cycle and increases the chance of conversion. You can create, optimize and distribute content written by content writers using the features provided by these marketing automation tools. Some help with proofreading, testing cohesiveness, idea generation and so on. 

So you have an idea of what is marketing automation in digital marketing and its immediate benefits. Getting a competitive edge over your competitor in marketing is not rocket science. The research in Big data, analytics, digital marketing and digital mediums will continue to increase and so will the need to embrace automated workflow between your marketing and sales departments. Beyond the customer relationship management database, you need high-performing tools. 

Omkar Khatale Jangam

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