What Is Marketing Automation In Digital Marketing

Automated marketing is very popular and new normal for every business despite the size and vertical. The scope and relevance of automation in our world need not be overstated. In this blog, you will get to know everything that revolves around the term marketing automation such as its applications, benefits for business and the best tools along with specific applications. The blog is the best starting point if you are a marketer or business owner who has no clue about marketing automation.

Automated Marketing 

Lion’s share of marketing has mountainous, repetitive tasks. It is not easy for a person or a team to do all these monotonous activities all by themselves. Here is where Automated marketing plays a key role. 

Marketing automation comprises heavy use of software to complete overall marketing tools. Many tools, technologies and software. Businesses and organizations of different sizes have realized the potential and benefits of employing automated marketing. 

You might be deploying several marketing types to achieve your sales goals. With AI marketing automation, you can connect all kinds of marketing channels under one umbrella and streamline entire operations. In short, having automated digital marketing is a strong plus for businesses as it acts as an all-in-one place for automated lead nurturing, marketing campaigns and analysis. It is great for you, isn’t it?

Applications of automated marketing 

One or more software-automated digital marketing help you steady your whole marketing efforts. If you have not embraced marketing automation platforms, you can think of adopting one and see the impact on your team as well as your business. It might seem a perplexing decision but the key is to ask for professional help and top-rated automated digital marketing software. 

We have pointed out certain software for different marketing processes and functions. What you can do is skim through their home page and choose the best ones. All these tools have common characteristics such as:

• Meticulous and uncomplicated
• Best suited for enterprises and startups despite size
• Full-fledge functionalities and top features
• Advanced features targeting business-to-business

Inbound Marketing

• Audience targeting and segmenting 
• Content for buyer persona
• Content for sales funnel stage
• A meticulous analysis of prospects 
• All activities related to lead generation 

Tools for Inbound Marketing 

• Drip
• Buffer
• Google Analytics 4
• Semrush

Lead Management 

• Cross-selling activities 
• Forecasting based on AI
• Lead qualification
• Elimination of bad leads
• Comprehensive data about your prospective customer
• Customer loyalty programs 

Tools for Lead Management 

• LeadSquared
• Keap
• LeadPages
• Klaviyo

Revenue generation performance 

• Customized revenue generation model
• Creation of revenue cycle reports
• Analysis of revenue
• Manage and track conversions at each specific stage
• Get insights about conversion percentages 

Tools for revenue generation performance 

• Omnisend
• Pardot
• Bravo
• Marketo

Marketing Analytics

• Testing marketing activities 
• Customer retention and support
• Detailed analysis of marketing tactics
• Innovative marketing insights
• A better understanding of KPIs

Tools for marketing analytics

• Hubspot
• ActiveCampaign
• MailChimp
• Marketo

Social media marketing 

• Content publishing
• Scheduling posts
• Creating and sending personalized welcome messages
• Tracking analytics

Tools for social media marketing 

• Loomly
• Content Studio
• Zoho Social
• Tail Wind
• Iconosquare

Email Marketing 

• Bespoke email campaigns
• Tailor-made templates
• To the point email content
• Analyze running email campaigns

How does it function?

You purchase a tool or software like automated lead generation software to do the work for you. As we have seen, you can employ automated digital marketing software features to do multiple processes and be efficient at what you do. 

Impact of AI marketing automation

Great assistance for your sales team – scaling and innovating your entire sales goals as well as marketing process much more hassle-free with marketing automation. Cross sales, customer retention, customer loyalty programs, lead nurturing, lead generation and many aspects related to the sales department can be effectively coordinated. 

Increased ROI and productivity – AI marketing automation software can drastically change the way your marketing team works. The tools and technologies decrease the need for repetitive tasks and all kinds of manual supervised jobs. Such a working system helps your team focus on important aspects of sales and marketing. For instance, value-adding activities. Therefore, it increments ROI.

Eliminate errors – Because you are executing the marketing process with AI-based automation tools there is less chance for manual mistakes. All your recurring and manually executed functions can be automated to hinder errors.

Procedures get automated – All your marketing plan follows some kinds of processes you know that doing all this manually will drain your energy and cause perplexity among team members. With the introduction of AI-based marketing tools, you can easily coordinate marketing processes such as analysis, campaign performance, report creation, documentation and data management. 

Boost your profit margin – Automated lead generation software is handy and helps you achieve a hefty profit like never before. Though you use tools to automate tasks, still personalization and customization is possible. Such a timelymessages and content considering buyer persona and marketing funnel draw customers to your brand. Therefore, increasing profit margin and actual conversions. 

Now what?

Before blindly choosing any of the above tools for certain functionalities, consider these factors. After careful consideration, if you still have doubts and fail to answer questions like what is Business Process Automation (BPA), you can call a digital marketing agency. 

Know your goals – You should have a sound knowledge of where your marketing team stands and your business’s current marketing plans along with short-term goals. Remember once you start using tools or software, it will leave a profound impact. 

Choose the best suite for entire marketing efforts

Read reviews and ratings, ask for referrals and see first-hand experiences and more to determine a bunch of best tools. Contemplate if it meets your diverse needs and of course your budget and long-term impact on your business.

Ensure you have a content strategy ‘always on’

It is indeed good to have a marketing tool but most importantly you require an ongoing content strategy tool automated marketing tool to do the work for your business. Without a proper content creation program, all efforts will be in vain. Why say so? Because content is the biggest asset and ingredient of any marketing.