Let’s Learn From The Scratch: Beginner’s Guide To SEO

SEO or Search Engine Optimization is the lifeline of the online world where if you are a business or personal brand get the enormous attention you deserve. Whatever business you run, you need to know what is SEO to my business and how a beginner’s guide to SEO can really change your online marketing. Search Engine Optimization is a practice that involves using changing tactics, techniques, algorithms and tools to be over the top of the pages of search engines. In this blog, you will get to understand search engine optimization learning best practices. 

What is SEO?

What is SEO?  In simple terms, improve your website’s visibility among search engines. You want your brand to succeed online and it can be executed using SEO. All over the world, there are various types of SEO keywords and people search the internet for different queries such as navigational, informational and transactional.  Before understanding how does SEO work, you need to be familiar with the basic concepts of Search Engine Optimization. SEO types are off-page and on-page SEO. 

Basic Concepts of SEO

• SEO – SEO implies search engine optimization as the name says it is a process of getting a high rank on SERP pages by giving relevant information to an end-user.
• On-page SEO – On-page SEO includes adding title tags, meta tags and title tags. When you execute on-page SEO. Every modification of the website comes under on-page SEO. 
• Off-page SEO – The process of activities outside your website to improve its online reputation and authority. 
• Search Intent – A query on Google has an intent and the content on the website must satisfy the ultimate aim of the searcher. 
• Keyword research – Beginners guide to SEO’s first attribute and SEO’s foundation is conducting keyword research. It takes into consideration your competitors, search intent and search volume for better website optimization. 

Industry best practices to learn SEO

By following these industry best practices help any business understand how does SEO work while learning.

• Rely on reliable resources

Rely on reliable resources to learn more about SEO. You can get a lot of information from Googling reliable resources. If you want to get a more in-depth understanding of SEO, there are blogs, newsletters by industry experts as well as YouTube videos to get learning support. For example, SEMrush as well as The Hubspot YouTube channel.

• Free courses on platforms

Free courses on SEO is provided by various learning platforms and there is nothing to lose and you will get insights. Moz Academy, SEMrush Academy and Google Analytics Academy are some platforms that provide SEO courses on the go. 

• Watch/Listen to SEO podcasts

Learn from industry experts by tuning into the best SEO podcasts. These podcasts can help boost your SEO knowledge and keep you updated on the latest advancements in the field. By using proven techniques shared by experts, you can enhance your learning. It’s often more beneficial to watch or listen to practical insights rather than just reading theory.

• Accept SEO changing 

Accept SEO is growing and evolving as per the latest trends on the internet. Updated algorithms of Google and fads shape how SEO is implemented and optimized over some time.

• Basic SEO concept

Once you understand the basic concepts and how it does SEO work, you can start to work on it. All your learnings can be great for experimenting with your online store. Here the key is consistency which is better than once in a blue moon. Put into practice what you have understood and learn from those experiences. 

• Learn from competitors

How well your competitors do SEO is another way to learn the tactics. A competitor analysis using competitive analysis templates to get a bird’s eye view of their strategies. 

• SEO tools 

SEO tools are handy for executing SEO in different ways. Paid and unpaid SEO tools are available to choose from. While choosing a SEO toolkit remember to choose the best ones based on word of mouth and ratings. 

What is an SEO tutorial?

• Find keywords

Good and relevant keywords will help your content get to the right audience and give helpful context to the content. 

Important keywords help businesses to get brand equity if it is backed by useful content. When adding a keyword consider search intent and be as specific as possible perhaps a long-tail keyword. 

• You can review competitor’s websites and get keyword idea
• Include competitor’s non-branded terms as keywords as an add-on

• Keywords in page title and URL

If possible (and it is a good practice) include keywords in meta tags. A descriptive and unique title tag in less than 60 characters works well in turn improving user experience with better crawling of website. 

• Keywords in the meta description

Keywords are indeed a part of meta tags as search engines get an idea of what you are communicating on a website through it. Generally, you can write up to 160 characters. 

• H1 tag

The heading tag describes what a web page contains and it comes in the first place of hierarchy on the web page. Search engines love keywords in heading tags and every SEO strategy example pdf contains Heading 1 tags with a primary keyword. 

• Keywords in page content

After the keyword mapping, you need to include appropriate keywords on different pages of the website considering search intent and context. It is an on-page SEO tactic to include the best keywords in your content. The only thing to consider while including keywords is to use them in appropriate density in a natural manner.

• Link Building

Links are a powerful SEO technique to have on your website. External linking and internal linking help in earning trust and authority. 

• Monitor and optimize as per insights

Every SEO strategy needs to be monitored for better optimisation of the current SEO strategy. Give ample time for search engines to do their work and after that, you need to do your monitoring using a SEO monitoring tool. For example, Google search console. 

Winding up

You love your business and want people to get talking and admiring the same. That is why you need a beginner’s guide to SEO like this to get started. Go through the steps elucidated here or courses online at your own pace. There will be new tools, technologies added up as you learn. SEO learning on your own is quite challenging and you may hire an SEO optimization company to succeed in your learning journey.