Insights

Why Regular Website Checkup Is Essential

You are healthy but may conduct an annual health checkup to ensure there are no risk factors that become serious issues. Similarly, your business’s core element website also requires a periodic website health checkup though it works perfectly. As a business owner, you might have hurried up to create a website for business and once created left it as it is. That does not work in the long run for no business. In this blog,  you will be informed about the benefits of regular SEO health checkups and why care about conducting website health checkups. 

website seo checkup​

Website health checkup?

What are website checkups? Website health checkup is known as a thorough checkup of your website in order to find any underlying issues at the back-end as well as front-end. Many small, mid-sized and large businesses conduct a website health checkup to protect sites and hinder severe losses. SEO website checkup is helpful in many aspects such as privacy in digital marketing, security, online visibility, user experience and performance. Free and paid analytics tools can be used to detect any issues as well as get accurate plight of your website.

Why do you need daily website maintenance?

When you think of daily website maintenance many things come to your mind such as source, citations, domain authority and content accuracy. All these elements are vital but having regular SEO health checks, important. The SEO health of your website has to be monitored to get more traffic, engagement and conversions. When you do a proper website health checkup, it reveals possible vulnerabilities and areas of improvement. Only then, you can provide the utmost user experience to the reader. This is true for established buyers as well as prospects. 

Benefits of regular SEO health checks

Using Google website checkup will increase the chances of experiencing the following:

  • You will never neglect minor and serious technical issues – Minoir and severe technical SEO issues as well as web design issues can be a real problem.
  • You will recognize areas of improvement – Whether technical or non-technical, you can find areas of improvement.
  • You can fix the health of your backlink effectively – Backlinks are your assets and increase your reputation. So an eye on its structure pays off.
  • You will get deep insights from competitors – Competitor analysis is always a plus point and can be an eye-opener for various areas.
  • You can ensure URLs are SEO friendly – All URLs have to be SEO optimized to garner attention and online visibility on Google and Yahoo.
  • You can get top ranks in SERP results – As we have seen, the utmost website experience’s byproduct is good search engine page results.
  • You can improve Local SEO and on-page SEO – Local SEO has so much importance as it brings an actual, recurring client base.

What are the steps you can take?

What does a website checkup look like? Here, you will acquaint yourself with some of the best website SEO checkup practices. 

Check your internal links

You have an immense volume of content displayed on the website and each certainly has internal links to get more engagement and dwell time. Internal links are very crucial as these links help search engines index your pages better provisioning easy visibility. So you can notice your entire website structure and see internal linking needs a rewire to increase the overall site’s experience.

  1. Internal Linking Tools
  • Internal Link finder
  • Yoast SEO
  • InLinks
  • Screaming Frog
  • Link Whispr

Data privacy

Data privacy is a must in digital marketing and SEO. All data and wholesome information your business gets needs to be protected at any cost. It deals with trust and credibility for your brand. Website SEO checkup cannot be fulfilled without stating how your site consumes data and what are precautions taken to guard it against unauthorized access. As part of your SEO plan, you must possess a data photoprotection strategy and act accordingly.

  1. Data privacy Tools
  • Onetrust
  • DataGrail
  • TrustArc
  • Osano
  • BigID

Loading speed issues

Nobody can emphasize the need to load your web pages as soon as you open the website. While conducting a website SEO checkup you can check your page loading speed. The end user is impatient and it is better to open your web page in five seconds to hook the reader’s interest. Page size, CDNS, redirects, poorly written code and many more can adversely affect page loading time. 

  1. Loading speed tools
  • Google’s Page Speed Insights
  • GTmetrix
  • UpTrends
  • Pingdom
  • Lighthouse

Schema markups

Whatever types of content you have on your website, poorly written schema markup decreases your chance of reaching out to people, SERP ranks and engagement. Search engine like Google needs effective schema markups to get a full picture of your site’s content. Even if you own these on your website, look for newly added pages and new updates in schema markup writing. 

  1. Schema markup tools
  • JSON -LD
  • Merkle Schema
  • Google’s Rich Results Test Tool
  • Schema markup Generator

On-page site elements

You know the relevance of incorporating on-page SEO elements on a site like every business owner. What you need to do is check all vital on-page SEO elements such as meta tags, image alt tags, heading tags, content that meets search intent and mobile friendliness are there right away. If not, you cannot fully reap the benefits of regular SEO health checks. A digital marketing company can help you do SEO for you. 

  1. On-page site tools
  • SEOchecker
  • Ahref
  • Semrush
  • Moz
  • PageSpeed Insights

Local SEO

Your immediate customers would be your locals and it’s good to cross-check that all elements of local SEO are included here. For example, your website must need a Google business profile, local listings and local landing pages. Among them, a Google business profile is indeed a requisite. It comprises a business name, address and correct directions on Google Maps along with working hours. 

  1. Local SEO Tools
  • WhiteSpark
  • Moz Local
  • BrightLocal LTD
  • Yext
  • Semrush

Your website’s health matters and now you know how to keep your website healthy. Always ensure an accurate and reliable website experience for customers. To do this, you can hire a website design company to discuss your concerns and get professional help. Any sane business owner thinks about doing a Google website checkup.

Omkar Khatale Jangam

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