2023 website revamp for ASPIRE
Introduction
In collaboration with GTECH, ASPIRE underwent a transformative redesign of its website in 2023, aligning with its mission to tackle global challenges through innovation. This revamp aimed not only to enhance the visual appeal of the site but also to provide a seamless and engaging user experience.
As the technology wayfinder and catalyst for Abu Dhabi, ASPIRE sought to create a digital space that reflected its commitment to excellence, innovation, and a user-centric approach.
Key Objectives
Seamless Navigation:
- Streamline the user journey with an intuitive main menu.
- Reorganize sections for easy access to information.
Informative Content:
- Provide comprehensive overviews in key sections like “About Us” and “Our Approach.”
- Showcase programs and competitions to attract talent and highlight achievements.
Engaging Newsroom:
- Establish a dynamic “Newsroom” to share updates and media resources.
- Integrate engaging content such as articles and interviews.
User Interaction:
- Implement a user-friendly sign-up option for newsletters.
- Include a sitemap for easy navigation.
Website Transformation
1. Navigation and Structure:
- Main Menu: A fresh and intuitive main menu guides visitors through key sections.
- Reorganized Sections: “About Us,” “Our Approach,” “Programs,” “Competitions,” “Newsroom,” “Careers,” and “Contact” have been thoughtfully restructured for a smooth browsing experience.
2. About Us:
- Comprehensive Overview: Details ASPIRE’s purpose, role, and strategic approach.
- Grand Challenges: Highlights ASPIRE’s role as Abu Dhabi’s technology catalyst.
3. Our Approach:
- Stakeholder Collaboration: Explores how ASPIRE collaborates across sectors and economies.
- Focus Areas: Outlines key focus areas, including healthcare, sustainability, and aerospace.
4. Programs:
- Funding and Talent: Describes initiatives attracting top talent and funding for international research programs.
- Initiatives: Features programs such as AARE, AYIA, VRIs, and ViPs.
5. Competitions:
- Showcase of Challenges: Highlights thrilling competitions like the Autonomous Racing League and XPRIZE Feed the Next Billion.
6. Newsroom:
- Dynamic Updates: Offers the latest news, media resources, and engaging content.
- Newsletter Subscription: Provides a convenient option for users to stay informed.
2023 website revamp for ASPIRE Results
The ASPIRE website revamp successfully achieved its objectives, creating a visually appealing, user-friendly platform. The integration of new features enhances engagement and accessibility.
The revamped site now stands as a true testament to ASPIRE’s commitment to innovation, excellence, and providing an unparalleled user experience. ASPIRE’s online presence reflects its dedication to solving global challenges and inspiring the next generation of innovators.
