Bliss Flower Boutique

01/ Overview

Bliss Flower Boutique is an online flower shop with free delivery based in Dubai. GTECH was assigned to handle Google Advertising for Bliss Dubai which included Search, Display, Shopping & Remarketing.

02/ Challenges

Monthly orders from paid ads were below 50% of total sales
Initial KPI was to achieve 2x growth in orders from paid ads and develop strategies contributing to returning customers.

GoogleAds portfolio for Bliss Flower Boutique

03/ Solutions

We paused all existing campaigns and started building from scratch. We created new search, display, shopping ads and set up dynamic retargeting ads for shopping cart abandoners. We also ran special promotional ads for Mother’s Day, Valentine’s day & launch of new Bliss physical stores.

Google Paid Ads portfolio for Bliss Flower Boutique

04/ Conclusions

A 286.15% revenue growth from paid ads and 521.97% overall revenue growth from all channels in the past 30 months. Overall orders increased by 488.82% while website visitors increased by 192.64%

Google Paid Ads case study for Bliss Flower Boutique

Google Paid Ads case study for Bliss Flower Boutique by GTECH

Tariq Rizvi