Building Parenthood: The Unconference – A Laravel-Based Event Website

Objective

Parenthood: The Unconference, a first-of-its-kind global event dedicated to transforming the way parents approach parenting, approached GTECH to create an engaging and functional event website. The website needed to serve both as a marketing tool to inform visitors about the event and as a comprehensive ticketing platform for registration and session bookings. GTECH was tasked with delivering a bilingual (English and Arabic) website that would support the event’s goals of educating and empowering parents worldwide

Challenge

The Parenthood: The Unconference website needed to:

• Communicate Event Details Effectively: Provide clear and compelling information about the event, including reasons to attend, featured speakers, event programs, FAQs, and contact details.
• Support Seamless Ticketing and Registration: Allow users to log in or create an account, purchase tickets for any of the three event days, and book specific sessions for the purchased event date.
• Handle Complex Ticketing Logic: Enable users to access their past and upcoming sessions, as well as view purchased tickets, through a personalized user dashboard.
• Cater to a Global Audience: The website had to be bilingual, offering both English and Arabic language options, and designed to accommodate users from diverse backgrounds.

Solution

GTECH worked closely with Parenthood: The Unconference to build a fully functional, Laravel-based website that addressed both marketing and ticketing needs:

• Requirement Gathering: GTECH collaborated with the event organizers to gather a detailed understanding of the event’s goals, target audience, and the critical functionalities needed for both marketing and ticketing.
• Marketing-Focused UX/UI Design: The website was designed with a clean, inviting user interface that effectively communicated the event’s value proposition. Key pages included:
  • Why Attend: Clearly articulated the benefits of attending the event and the unique opportunities it presented.
  • Speakers and Program: Featured detailed information on the world-renowned experts speaking at the event, along with a comprehensive program schedule.
  • FAQs and Contact Us: Provided answers to common questions and an easy way to contact the event organizers.
• Laravel Framework for Complex Ticketing: GTECH used the Laravel framework to build a robust ticketing system that allowed users to:
  • Log In or Register: Visitors could create accounts and manage their ticket purchases through a dedicated dashboard.
  • Purchase Tickets: Users could buy tickets for any of the three event days, with a smooth and secure payment process.
  • Book Sessions: Once an entrance ticket was purchased, users could browse the program and book sessions for the specific date of their ticket.
  • User Dashboard: Each user had access to a dashboard where they could track upcoming sessions, view past sessions, and manage their purchased tickets.
• Bilingual Functionality: The website was fully bilingual in English and Arabic, ensuring it was accessible to a diverse, global audience.
• Quality Assurance and Go Live: GTECH conducted rigorous testing to ensure that all complex functionalities—from ticketing to session bookings—worked seamlessly before the website went live.

Results

Conclusion