GTECH Powers NEOM Venice Exhibition with Engaging Bilingual Website

Introduction

 NEOM visionary flagship city, THE LINE, required a website to:

• Captivate a global audience: Reach out to both English and Italian speakers with an informative and visually stunning website and dedicated interactive hybrid mobile app, igniting interest in NEOM’s groundbreaking design principles and Zero Gravity Urbanism concept.
• Showcase exhibition details: Clearly communicate the exhibition’s dates, location, agenda, and detailed floor plans for both floors, allowing visitors to plan their experience and maximize their engagement.
• Highlight key exhibits and events: Feature compelling visuals and multimedia content, including an image and video gallery, to showcase the exhibition’s highlights and public events, both on the website and within the hybrid mobile app.
• Facilitate visitor inquiries: Provide a dedicated contact page on the website and easy-to-use communication channels within the hybrid mobile app to address any questions or interest from potential visitors.
• Maintain post-exhibition engagement: Keep the conversation going beyond the exhibition dates by adding new information and updates to the website and hybrid mobile app, extending their reach and impact.

Solution

GTECH, a master storyteller of the digital age, crafted a bilingual website that exceeded expectations:

• Immersive and informative experience: Bilingual content in English and Italian, coupled with captivating visuals and interactive elements, transported visitors to the heart of NEOM’s visionary world.
• Comprehensive event information: A clear and concise event overview, including dates, location, and a detailed agenda, empowered visitors to plan their perfect exhibition experience.
• Enticing highlights and events: A dedicated section showcased compelling visuals of key exhibits, an engaging image and video gallery, and information on public events, fueling visitor excitement and engagement.
• Seamless communication: A user-friendly contact CTA and readily available information facilitated easy communication with NEOM representatives, addressing any inquiries and fostering connections.
• Continued momentum: GTECH’s dedicated support ensured the website remained updated with new information and insights even after the exhibition closed, extending its reach and impact.
• Dedicated interactive hybrid mobile app: Developed a hybrid mobile app showcasing the full details of the exhibition, including:
  • Introductions: Compelling explanations of the Zero Gravity Urbanism concept and NEOM’s vision.
  • Interactive floor plans: Explore both ground floor and 1st floor layouts with ease, pinpointing key exhibits and navigating the venue.
  • Architectural showcase: Learn about the globally recognized architects and firms shaping NEOM, with in-depth information and engaging visuals.

Results

GTECH’s bilingual website proved instrumental in the NEOM Venice Exhibition’s success, leading to:

• Increased global awareness: The captivating platform attracted widespread interest from both English and Italian speakers, raising global awareness of NEOM’s groundbreaking vision.
• Enhanced visitor engagement: Clear information, interactive features, and captivating visuals on both the website and hybrid mobile app empowered visitors to plan their experience and maximize their engagement. The hybrid mobile app’s detailed floor plans and architectural information allowed a deeper exploration of THE LINE and fostered an understanding of the Zero Gravity Urbanism concept.
• Sustained post-exhibition impact: Ongoing website updates ensured continued outreach and dialogue with potential visitors and stakeholders, extending the exhibition’s impact beyond its closing date.
• A strategic partnership forged: GTECH’s successful collaboration with NEOM solidified its place as a trusted partner for high-profile, visionary projects in the Kingdom of Saudi Arabia.

Conclusion

GTECH’s bilingual website bridged the gap between the historic charm of Venice and the futuristic vision of NEOM, immersing visitors in a captivating journey. Their expertise in digital storytelling, along with their commitment to ongoing support, contributed significantly to the exhibition’s success, leaving a lasting impression on a global audience.

As NEOM embarks on its next chapter, GTECH stands ready to partner in crafting more compelling narratives, building bridges to a future shaped by innovation and human progress.