Portfolio

Flash Entertainment Eid Concert Concert 2020

01/ Overview

The emergence of COVID-19 has completely changed lives globally and has also impacted the events business.

With everyone staying home during the COVID-19 situation, Flash Flash Entertainment was looking to partner with a digital agency to setup their live streaming infrastructure and host a live concert to celebrate Eid – uniting music fans across the GCC with the free socially distant virtual concert.

In May 2020, GTECH was chosen as the digital partner to set up streaming infrastructure for their first fully digital and live event “FLASH LIVE: EID CELEBRATIONS” in Dubai.

The event was hosted by presenter Kris Fade and featured performances from UAE’s homegrown stars to suit every music taste. The local star-studded lineup included Esquire Middle East ‘Music Artist of the Year’ winner Layla Kardan, Yasalam Emerging Talent Competition winners FAFA and Danny Aridi, singer Moh Flow, Emirati soul sensation Abri and rapper Freek.

We are very happy to have been part of the team that developed and hosted one of the first virtual-concerts in the region and here is our case study.

02/ Requirement

An event microsite with where fans can mark the date to calendar, read more about the event, view artist bios, share with friends and stream the concert once it goes live.

The concert would be pre-recorded and then live streamed across the event microsite, YouTube & Facebook.

03/ Setup

The event was streamed on the Flash website and simulcasted on Youtube, Twitter and Facebook through a custom built, proprietary mix of hardware and software.

04/ Event

The event was streamed on the Flash website and simulcasted. Flash Entertainment Eid Concert was a success and was live-streamed by thousands of fans across the GCC, gathering views, social shares and comments across Youtube, Twitter and Facebook. The virtual event was also the recipient of “What’s On Favourite Concert Award 2021”

Tariq Rizvi

Recent Posts

Does Long-Form Content Win? Strategies To Rank Higher In 2025

Every aspect of digital marketing is reigned by any kind of content as you need…

14 hours ago

Blog SEO vs Product Page SEO: Key Differences and Optimisation Tips

Blogs and product pages are part of every business, and yours is no exception. To…

2 days ago

What Is Content Decay (How to Fix It): A Guide To Updating Old Posts

If you are a businessman who spends lots of effort and money on digital marketing…

2 days ago

Link Building For B2B vs B2C: Key Differences & Smart Strategies

B2B platforms and B2C platforms are closely related, but there is a substantial difference in…

4 days ago

Heatmap Guide For Beginners: Boost UX and SEO with Click Tracking

Being humans, we love any sort of visual stimuli and respond to it compared to…

7 days ago

How To Prune Content Like an SEO Pro (Without Losing Traffic)

Content marketing captures your target audience’s attention, and having more mere content does not benefit…

1 week ago