Future Urbanism Expo 2023: Digital Success Story

Introduction

Future Urbanism Expo 2023 was a groundbreaking event organized by DWTC that brought together innovators, advocates, and professionals from across the globe to celebrate smart cities and sustainable urban development. 

GTECH played a pivotal role in the success of this event by providing web maintenance, digital and performance marketing, and SEO management services. This digital marketing portfolio and SEO management case study highlights the scope of work, strategies implemented, and the outstanding results achieved in collaboration with Future Urbanism.

Scope of Work

GTECH’s involvement in the Future Urbanism Expo 2023 included a range of services, ensuring that the event’s online presence was both engaging and effective. The key aspects of the project were as follows:

Web Maintenance:

• User Experience (UX) and User Interface (UI) Design: GTECH optimized the website’s design to enhance user engagement and navigation.
• Conversion to HTML: The design was converted into a responsive HTML format, ensuring compatibility across devices.
• Integration with WordPress: The website was built on the WordPress CMS, providing a robust and user-friendly content management system.
• Integration with BeaverBuilder: A WordPress Page Builder, BeaverBuilder, was integrated to empower the Future Urbanism team to make updates easily.
• WordPress CMS-Based Content Updates: GTECH provided regular content updates, maintenance, and backups to ensure the website’s functionality and security.

Scope of Work

Digital and Performance Marketing:

• Exhibitor Registration Boost: GTECH researched audiences and keywords to implement efficient PPC text ads and graphical ads on Google and partner sites to increase exhibitor registrations for the event.

SEO Management:

• Keyword Research and Strategy: A comprehensive keyword strategy was developed to enhance the website’s visibility and relevance.
• On-Page and Off-Page SEO: GTECH optimized on-page and off-page elements to improve the website’s ranking in search engine results.
• Technical SEO: Technical aspects of the website were fine-tuned to enhance its performance.
• Link Building and Backlink Spam Audit & Removal: GTECH conducted link building activities while ensuring the removal of spammy backlinks.
• Schema Mark-Up Suggestions: Schema mark-up was implemented to enhance search engine understanding of the website’s content.
• Real-time and Monthly Reports: Regular reporting provided insights into the website’s performance and ongoing optimization efforts.
• URL Revisions for SEO-Friendliness: URLs were optimized for search engine friendliness.
• Local Profile Optimization: Local SEO strategies were applied to attract event attendees from the vicinity.
• Meta Data Recommendations: Meta tags and descriptions were optimized for search engines.
• Competitors Analysis Insights: Competitor analysis guided strategy adjustments and improvements.
• Content Gap Analysis: GTECH identified gaps in the website’s content and recommended solutions.
• Review & Update XML Sitemap & Robots.txt: Technical aspects like sitemaps and robots.txt were reviewed and updated.

Results

GTECH’s collaborative efforts with DWTC led to remarkable outcomes for the Future Urbanism Expo 2023. The revamped website design and user experience enhancements led to increased visitor engagement and extended time spent on the site.

Digital marketing efforts significantly boosted exhibitor registrations, indicating strong interest and participation in the event.The website’s search engine ranking improved significantly, resulting in higher organic traffic and visibility. Local profile optimization efforts attracted a substantial local audience, contributing to the event’s success. Real-time and monthly reports provided clear insights, allowing for timely adjustments and improvements.

Future Urbanism Expo 2023 became a resounding success, attracting global attention and promoting sustainable urban development. GTECH’s contribution in web maintenance, digital marketing, and SEO management played a pivotal role in making this event a dynamic platform for celebrating innovation and sustainability in urban development.

GTECH’s commitment to excellence and a strategic approach to digital marketing and web maintenance delivered tangible results that aligned perfectly with Future Urbanism’s vision for a smarter and more sustainable urban future.