GME Events

01/ Overview

GTECH was responsible for the website design and development along with WordPress integration for GME Events, a new Event Management company that was launched in 2021 in Dubai.

02/ Our Strategy

As part of our strategy, we aimed to simplify content management and future updates for the client. We accomplished this by rebuilding the site using WordPress CMS, where content could easily be updated through the use of WYSIWYG editors.

For the website design elements we wanted to be true to their established brand and logo, so we carried the brand colors and typography throughout the new page designs.

In terms of front-end development, Bootstrap was used as the CSS framework for responsive, mobile-first websites. It contains HTML, CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components. Bootstrap also comes with several JavaScript components in the form of jQuery plugins.

WordPress was used as the CMS as the client wanted to edit and manage all website content with minimal effort.

03/ Result

GTECH delivered a mobile-first website that was compatible across all devices and platforms, which was integrated with WordPress CMS system to manage the website content with minimal effort.

Within its first year of operation over 15,000 tickets were sold in the UAE. GME Events were the first to organize a headline show at the Etihad Arena on Yas Island in Abu Dhabi and have organized multiple shows at other venues such as the Dubai World Trade Centre, Dubai Opera, QE2 Theatre and the Coca-Cola Arena Dubai.