#NoFilterDXB

01/ Overview

GTECH was responsible for the website design, development and WordPress integration for Dubai International Motor Show, now rebranded as #NOFILTERDXB.

The event, in partnership with Dubai Tourism, is the largest motoring exhibition in the Middle East and North Africa and has brought together thousands of global manufacturers, industry specialists and car enthusiasts. The 2021 #NOFILTERDXB event took place at Dubai Harbour.

02/ Our Strategy

As part of our design strategy, we aimed to simplify content management and future updates for the client. We accomplished this by developing the website using WordPress CMS, where content could easily be updated through the use of WYSIWYG editors and visual drag-and-drop components.

In terms of front-end development, Bootstrap was used as the CSS framework for responsive, mobile-first websites. It contains HTML, CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components. Bootstrap also comes with several JavaScript components in the form of jQuery plugins.

For the site’s design elements we wanted to be true to their established brand and logo, so we carried the brand colors and typography throughout the new page designs.

03/ Result

GTECH delivered a mobile-first website that was compatible across all devices and platforms, which was integrated with WordPress CMS system to manage all website content with minimal effort.