The Technology Innovation Institute (TII) is a globally renowned research center operating under the Advanced Technology Research Council (ATRC), supervised by the Abu Dhabi Government.
TII’s mission is to push the boundaries of knowledge through transformative technologies and groundbreaking science. In 2023, TII recognized the need for a comprehensive visual and technical refresh of its website to enhance user experience and engagement.
Despite having well-structured content, TII faced challenges with the interface and user experience on its website. The lack of intuitive navigation and a cohesive color scheme hindered users from efficiently accessing vital information. The challenge was to transform the information-dense site into an intuitive, engaging, and user-friendly platform.
The revitalized TII website now boasts a well-designed and user-friendly interface, offering easy access to information about research centers, news, publications, careers, and contact details.
The new website effectively communicates TII’s commitment to innovation and cutting-edge research, presenting an engaging and informative platform for users to explore TII’s research initiatives and stay updated with the latest developments. The successful transformation reflects TII’s dedication to providing an exceptional online experience for its audience.
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